The Joe Bosack Graphic Design Company specializes in brand identity development.

We provide our clients long lasting identities that accurately and effectively represent their institution. For the past eight years we have been delivering well-researched brand identities that have proven to be effective tools within their respective markets. Our clients’ identities manifest themselves in many ways – all of them considered early in the development stage to ensure that whatever the application, your new look will translate.

Located in Pottsville, Pennsylvania, we have created identities both directly and indirectly for: The National Basketball Association, The National Hockey League, The National Football League, Major League Baseball, Nike Team Sports, The Arena Football League, WNBA, Coca-Cola, Fila U.S.A., and Universal Studios, as well as dozens of individual teams and universities.

Joe Bosack
President and founder Joe Bosack has been honing his sports branding skills since 1994 when he began his career with the National Hockey League. At the NHL Joe played a pivotal role in the development of numerous league-wide branding efforts as well as those of individual teams. Upon leaving the NHL, Joe accepted a position as art director for Fila U.S.A., where he applied his abilities to help brand and launch a successful new addition to the Fila product line.

In 1998, he founded the Joe Bosack Graphic Design Company, where he continues to apply his skills and abilities to an ever-growing number of national sports clients.

Joe attended Temple University’s Tyler School of Art where he graduated Magna Cum Laude with a bachelors degree in graphic design.

David Haney
David Haney is an experienced creative director and sports marketer. He is accomplished in developing marketing strategy, consumer insight and research, design, grass-roots marketing and the application of consumer and business-to-business media including digital media, TV, radio, print and direct response.

Prior to joining The Joe Bosack Graphic Design Company, David was Senior Vice President, Marketing at the Arena Football League where, among his responsibilities, he managed the development of team logos, event logos, marketing promotions and the visualization of significant partner and sponsor events.

A passionate hockey fan, David built the Creative Services department at the National Hockey League where he was responsible for the creation of new and updated team identities and uniforms. He worked closely with licensees and retailers to maximize the sales of NHL licensed products. He joined the NHL after a successful career with Saatchi & Saatchi Advertising, working as a creative director on several multinational brands including AT&T, Toyota and Hewlett Packard.

David graduated from Concordia University with a BFA, majoring in Graphic Design.